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THOUGHTS - tell us your thoughts about ours
THOUGHTS - tell us your thoughts about ours » Do you know what you sell?
Do you know what you sell?
Now at the outset, you may think that this is a stupid question. Of course you know what you sell. But have you ever actually written down the features, benefits and value that you provide your clients? And then taken the next step of identifying exactly who is buying your products and why?
About.com details a number of key questions to help you get to the bottom of what you actually sell. It is amazing how seeing things in black and white in front of you can bring to your attention whether there is a match between your brand's self-image and actual image. This will also assist in distinguishing whether there is a match between your perceived and actual clients.
Market research is a great tool to better understand your clients and analyse their buying behaviour. SurveyMonkey is a customisable online survey web application that allows you to get inside the minds of those visiting your website. By creating a survey with clear and easy to understand questions directed towards a specific objective (what it is you want to know the answer to) you can better focus your value position. Online market research costs can come at up 30-50%1 less than traditional mail survey costs, can be precisely tracked and obtain approximately 35%1 response rate.
Every successful business has clear objectives and goals, and a clearly defined means to that end. Knowing what you sell and who is buying from you, allow you to effectively target your promotions, image and brand to provide the most value to those individuals.
Information cited from the following sources:
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